Articles from BusinessWorld India

Business School Faculty Feedback: A Tool For Excellence Or Appeasement?...

Faculty feedback is supposed to be a great tool to assess the quality of education being imparted in an academic institution. For academics in general and business schools in particular, the faculty feedback mechanism is considered to be the vital component, key element, important parameter , an effective tool and clear indicator for assessments and appraisals. For B-schools, the significance of feedback is even more keeping in mind the market orientation of MBA degree. Simply put, MBA degree is mostly result oriented with clear outcomes (job opportunities) for the consumers (students). Hence, students ought to have the real power to evaluate the quality of service providers (teachers). Let us understand the importance of faculty feedback system in business schools. Most of the schools use the students’ feedback to assess the faculty, courses, delivery, pedagogy and content; some schools connect it to evaluate faculty’s yearly appraisal. There are several debates and meetings conducted inside the schools on how the faculty feedback system should be understood and interpreted. This is applied from top rated to schools to ordinary schools. Some schools evaluate based on students’ online digital submissions using some software, while some schools believe in paper-pen based submissions. There are qualitative and quantitative feedbacks. There are also schools that take both subject feedback and faculty feedback to check correlation between a faculty and subject. Many B-Schools – which have started to place emphasis on faculty feedback by their students – do not know the application of the insights thrown by data. And primary reason for inaction is the faculty crunch. This provides a cocoon to faculty with middling performance. The B-Schools are as well happy to keep the feedback system going without any effort to infuse meaning in it. Why...