Resume Tips for MBAs

A great resume is not just a complete list of employment and education. . . it's got to be a selling document

Resume Tips

"A great resume is not just a complete list of employment and education. . .
it's got to be a selling document," says Kathryn Troutman, president
of The Resume Place in Catonsville and author of the Federal Resume
Guidebook. "Your resume needs to make very clear that you are highly
skilled and an excellent candidate for their position, with energy
and enthusiasm for your career," Ms. Troutman adds. "A resume is
like a snapshot," agrees Nancy Leaderman, one of two resume specialists
(along with Debra Varron) at The Associated's Jewish Vocational Service,
which offers a full range of employment counseling and programs,
including resume preparation and job-seeking workshops.
"You wouldn't have a picture of yourself taken without combing your hair,
putting on lipstick, or whatever it takes to make yourself look as
attractive as possible. It's the same thing with a resume. . .this is
your first impression."

In terms of the visual appeal of a resume, says Ms. Leaderman, a resume produced on
a laser printer makes a big difference. "A good dot matrix printer
used to be all right," she observes, "but with the availability of
computers so widespread now, a laser printer is really the way to go."
Ms. Leaderman admits that the way a resume looks can be tied to the
field the job seeker is exploring. "I think of resumes as akin to
professional dressing," she observes. "A resume for the banking
might certainly look different from a resume for the advertising
. "In more conservative areas," Ms. Leaderman notes,
"you won't waver from 12-point black ink on white or off-white
plain bond paper. For more creative fields, however, we might suggest
some graphic changes--using bullets, changing type size. . .things
like that." Don't get carried away though, Ms. Leaderman advises.
Colored ink, for example, can be too distracting. "You want to catch
the employer's eye but still be professional. If you want to impress
someone with your creativity, send a sample of your work. . .don't
use your resume to show how artistic you are."

In terms of what actually goes in your resume, Kathryn Troutman of The Resume Place
advises job-seekers that the resume has to say not just where
you've worked, but how well you've performed. "Think accomplishments,"
she recommends. "If you have been a production supervisor in manufacturing
for 10 years," she says, "tell the reader what you have accomplished,
in addition to your responsibilities. For instance, 'As a Production
Supervisor, successfully used a team management style of supervision
to increase productivity; decreased injuries through new safety programs;
promoted staff to management through an emphasis on training and development;
implemented TQM throughout the plant; and directed installation of digital
controls in the manufacturing equipment.'

"This approach shows that the person is a highly effective production manager,"
says Ms. Troutman. Be specific and be focused, adds JVS'
Nancy Leaderman. "Use active verbs (for the grammatically-challenged
who may not remember their junior high English classes, active verbs
are the ones that don't use helping verbs). Use verbs such as maintained,
supervised, managed, as opposed to saying, was responsible for."
Many prospective employers "scan" a resume first--either with an
optical scanner or with the human eye, looking for key words or phrases.
This is done, say resume specialists, not so much as a hiring tool, but
as a way to sort through the sometimes hundreds of resumes received for
an advertised position. "A great resume for scanning provides these key
words in order to 'maximize hits' for the best-qualified applicants,"
explains Kathryn Troutman. In other words, don't just write, 'Directly
supervise 12 employees.' Instead write, 'Directly supervise 12 Customer
Service Representatives entailing training on computer system, troubleshooting,
scheduling to meet peak demands, and maintaining employee records.'" In order
to find the key--or "buzz"--words of your industry, Ms. Troutman suggests,
read the "want ads" in the newspaper. Find 5-10 ads for your field; look
for phrases used over and over again. Use these words or phrases in your
resume. And what if you don't have all the skills the ads are calling for?
"Get them," says Ms. Troutman.

A great resume for 1999 always includes details of your abilities with computers,
Ms. Troutman adds. Don't just write: "Skilled in use of PCs with
WordPerfect." "That's not good enough in this computer-driven job
market," Ms. Troutman observes. "Write about your level of skill
in each major program. A secretary, for example, can write, 'Proficient
with WordPerfect 6.0, including graphs, charts for presentations, as
well as word processing and file management; act as office LAN administrator
for 15 management and secretary staff; install software upgrades and provide
user training and support." For those looking for a federal job, Ms. Troutman
notes, the former Form 171 has been replaced by the new Federal Resume,
a 2-4 page document which includes "security details" such as social security
number, citizenship, addresses of employers, and other details not usually
required by private industry employers. Indeed, within private industry,
says Nancy Leaderman, job-seekers are leaving out personal information that
was once considered standard on a resume--age, health status, marital status,
and the like. "Both employers and employees are more sensitive to the appearance
of bias," Ms. Leaderman observes in explaining this current trend.

Just how long should a resume be? "That's a judgement call," says Ms. Leaderman.
"If you can get all the information on one page, fine, but that's not
always the case, especially if you have at least 10-15 years' experience,
or a list of publications you've written. . .if you need more room to get
all your skills in, then go to two pages." The length of the resume might
also depend on the format you use--chronological or functional.
A chronological resume-which works best for most people--emphasizes
employment dates and perhaps increases in responsibility over time.
A functional resume, on the other hand, places less importance on dates
and more on the skills gathered through the years. A functional resume
can work best, says Ms. Leaderman, for career shifters, those with an
inconsistent work history, and those who may be a bit older than the average
job-seeker but don't want to call attention to the fact. Some people may,
in fact, have both a functional and a chronological resume, or even several
different versions of the same resume, highlighting different objectives and
different skills. "The purpose a resume serves varies from industry to
industry," Ms. Leaderman remarks. "In sales, for instance, just a brief
resume can often get you an interview; in other fields, a more detailed
resume is the only way to get your foot in the door."

After completing your resume, don't overlook other job-seeking tools such as cover
letters and thank-you notes, says Ms. Leaderman. In your cover letter,
she advises, respond to what an individual ad has listed; be as specific
as possible. "Go beyond the qualifications," Ms. Leaderman stresses.
"Make yourself stand out from the others." And don't forget thank-you notes--
for referrals, for interviews, even for jobs you wind up not getting.
"You never know when something else will open up," says Ms. Leaderman.

One final thought says Kathryn Troutman--"If you're not excited about your resume,
no one else will be either."

Written By: Carol Sorgen

Professional Resume Writing

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