Posted by fmba
on Dec 17, 2014 in B-Schools USA
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Dean Ted Snyder has made it his mission to turn Yales business school into a truly global enterprise. The schools recent rise in the rankings shows that his efforts are starting to pay off.
Its an alluring morning in New Haven, Conn. Under a brilliant sun, the air is crisp and cool. The leaves on the trees are beginning to transform into a kaleidoscope of colors. And Dean Edward Ted Snyder of Yale Universitys School of Management is strolling the halls of the schools brand new $243 million complex.
Gathered in the lobby are a group of young peoplea dozen or so prospective applicants to SOMwho are waiting for an admissions official to give them the pitch and a tour of the building, which looks so modern it could be the Starship Enterprise. Dean Snyder moseys over to the group and asks what interests them most about Yales School of Management.
The first and second people who answer his question make him nearly wince. One earnest-looking young man immediately says that it is the schools non-profit slant. Another says it is the relatively small size of Yales MBA program, which this fall enrolled just 323 students, a little more than a third of the totals at Harvard, Columbia, Wharton, Kellogg, and Booth.
What Dean Snyder had hoped to hear was that these potential applicants were keen on Yale because it is, in the deans own words, the most distinctively global U.S. business school. That is, after all, what Snyder has tirelessly worked to do in repositioning the school since his arrival as dean in mid-2011. There are only two other answers that he would have preferred to hear this morning: that theyre keen to look at SOM because it is among the most integrated business schools with its home university or because it is the best source of leaders for all sectors and regions.
Those are Snyders three aspirations for the Yale School of Management. Becoming a truly global business school, however, has required reengineering of the schools mission and purpose. And as the answers from the young professionals suggest, going global may well be easier than gaining recognition as global...