If you're applying this fall to the Harvard Business School Class of 2017, don't try to force an air of professionalism and gravitas.
Be candid. HBS wants to get to know you.
This year's application is a bit different from last year's, and quite different from what it was several years ago.
First of all, there's only one essay. Not only does it lack a word limit, but it's also optional.
The school began this practice last year, the Wall Street Journal reports, as a way of keeping the application screening process as efficient and to the point as possible.
HBS brought the essay requirement down from six to four in 2009 as an increase in applications trended upward. Harvard tells the Journal that it had 9,543 applicants vying for one of around 900 spots in the Class of 2016.
And, as another Journal report points out, this year's application is the debut of HBS' cool new persona...